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LinkedIn Training

short videos by leading experts
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CHOOSE A SKILL LEVEL

why linkedin
building profiles
selling
connecting
advanced
 

WHY LINKEDIN

1  Introduction to LinkedIn
400 million trusted users and decision makers are in a professional environment, all in one place
Credits to www.AnsonAlex.com
2  Navigating LinkedIn
The basic user interface and key areas of LinkedIn
linkedin marketing software  >
 

building profiles

3  Creating a Linkedin profile
Basic introduction to creating a LinkedIn profile.
​Below are more short video's on making your profile amazing

​4  Your Summary
Besides your picture, this is the most important part of a profile.
​Rather than your title, write this in a way that will connect with pain you solve for your clients.
Credits To Kurt Shaver at www.salesfoundary.com
5  Write a killer headline
Before a prospect visits your full profile,
they are likely to view just your picture and headline on another screen.
Make it count. 
6  Your summary
​Important to have this at the top of your profile summary :
(i) short two line introduction with what you do, for whom and what pain you solve;
(ii) include your email (LinkedIn allows multiple email addresses) so prospects can connect;
(iii) an open space with a few empty lines above and below with your web address so they can quickly scan and know how to get to your website. 

This video is about adding more information and media to your summary
linkedin marketing software  >
 

Selling

7  Who is viewing your profile
This is important.
The elink-pro.com marketing software for Linkedin makes it easy and allows you to see this information in excel for follow-up. We suggest you limit connecting to people who view your profile but, rather focus on those who want to connect with you with Connection Requests after they have viewed your profile and offering.
8  Getting Software To Do This For You 
The first step is making sales prospects Aware of your profile and offering. This video provides a quick example of this with elink-pro.com's downloadable software. 
linkedin marketing software  >
 

connecting

9  Connecting
This is a professional environment. Key to avoid 'hard selling' and avoid writing alot of information, it turns prospects off.  Do write short replies or just two liners of what you do. Do include a url (use the http:// format as www often does not hyperlink in mobile) so prospects can rapidly find their way to your website where the "sale" is done. 
10  Interacting With Connections
Be polite, be professional and be short. 
eLink suite allows you to craft your own template reply to manage connection requests.
linkedin marketing software  >
 

advanced

11  Getting solid recommendations on LinkedIn
Recommendations provide social proof 

12  Groups
Why LinkedIn Groups are powerful and how they work 
13   Which Groups should I join
Align the interest area and focus on large, active Groups.
You can join up to 50 Groups.
​List of large groups.

​
​14  Interact and message Group members
Cool knowledge for when you need to really connect with some-one
15  Following Companies On Linkedin
Keep up to date and relevant ​
linkedin marketing software  >
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LinkedIn Marketing Software
http://elink-pro.com

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Provided as a free internet training resource by www.elink-pro.com and with credits to YouTube, Vimeo and as indicated on the site.

If you have good material for our users, please share this with us for consideration to have it included as we expand the library.

Contact Us: info@elink-pro.com

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